Experience the Hybrid Advantage

The Systems.
The Culture.
The People.

At INNOVATE Real Estate, you'll find the systems, the culture, and the people you need to navigate the changing business of real estate and take you to the next level.

350+
Agents Nationwide
15
Market Centers
14
States
85%
Agent Split

Why INNOVATE?

Because who you work with matters.

Great brokerages are built around great people. Our agents aren't just producers, they're partners in building something meaningful together. We've created a brokerage for the modern agent: strong leadership, powerful technology, and a culture rooted in generosity and collaboration, all committed to helping you grow your business, build your brand, and create long-term opportunity through ownership and revenue share.

Why Now?

Because the real estate industry is changing.

Agents today need more than a place to hang their license. They need the right support, technology, and opportunities to thrive in a rapidly evolving market. INNOVATE was built for this moment. A hybrid model that combines the best of traditional brokerage support with the flexibility modern agents expect. And as we expand across the country, our agents benefit through stronger networks, broader opportunities, and a platform built for the future.

The Hybrid Advantage

Combining the best parts of traditional brokerages and modern platforms into a company designed to help agents grow, scale, and build long-term businesses.

High-Split Compensation

Keep 85% of every commission from day one, with a low annual cap. After you hit it, 100% is yours for the rest of the year.

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Revenue Share & Ownership

Build lasting wealth by growing the brokerage around you. Revenue share and equity opportunities are available to every agent.

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Tech That Works for You

A full tech stack including CRM, your own agent website, and marketing tools. No nickel-and-diming for every feature.

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Onboarding & Tech Training

A structured onboarding program so you're productive from week one, plus ongoing coaching and Market Center support.

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Culture of Generosity

We genuinely celebrate each other's wins. Agents collaborate here, not compete. It's a different kind of brokerage.

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Professional Development

Coaching, Masterminds, and INNOVATE University. Consistent, relevant training weekly, monthly, and 24/7 on demand.

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Find Your Path

We meet you where you are and help you go further.

Whether you’re just getting started or ready to build a legacy, INNOVATE has a path designed for exactly where you are right now.

Hear From Our Agents

Their story
is our story.

Click any photo to watch their story.

Chris Hennessey

Chris Hennessey

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Josh Stevens

Josh Stevens

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Dan Brown

Dan Brown

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Jennifer Young

Jennifer Young

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Juliann DeForrest

Juliann DeForrest

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Yvonne Guthrie

Yvonne Guthrie

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Local Leader

Meet Your Local Leader

A conversation, not a sales pitch.

Every market has a dedicated Market Center Leader who's been in your shoes. They're not here to recruit you. They're here to help you figure out if INNOVATE is the right fit. Completely confidential, no pressure.

Schedule a Call

Ready to find out if INNOVATE is right for you?

Start a confidential conversation with your local Market Center Leader.

Get in Touch