Jeff Casterline
Co-Founder, CEO
Innovate Real EstateJeff Casterline is a dynamic leader and co-founder of INNOVATE Real Estate, where he serves as the CEO and Visionary, spearheading the company’s strategic direction and innovation. In addition to these critical roles, Jeff focuses on agent retention and communication, fostering a collaborative and supportive environment that empowers agents to thrive. His dedication to creating a forward-thinking real estate firm has been a cornerstone of INNOVATE’s success.
With over two decades of experience in the real estate industry, Jeff brings a wealth of knowledge and expertise to the table. His insights have shaped INNOVATE into a company that not only adapts to industry changes but also sets new standards for excellence. Jeff’s commitment to the industry extends beyond his company, as he actively serves on the board of the Coastal Carolina MLS, contributing to the advancement of real estate practices and policies in the area. Additionally, he is a member of the advisory board for Coastal Carolina National Bank, where his experience provides valuable insight to real estate related issues.
Jeff’s influence in the real estate industry demonstrates his passion for driving progress, whether through mentoring agents, guiding INNOVATE’s growth, or shaping the broader industry landscape. His leadership continues to inspire those around him while solidifying INNOVATE Real Estate’s reputation as an up-and-coming force in the market.
Darren Woodard
Co-Founder, CFO, Head of Strategic Growth
Innovate Real EstateAs Head of Strategic Growth at INNOVATE Real Estate, Darren leverages over two decades of experience to drive the company’s expansion, innovation, and market presence. With a proven track record of success, Darren plays a pivotal role in shaping and executing the strategies that position INNOVATE as a leader in the real estate industry.
Darren’s leadership has been instrumental in spearheading INNOVATE’s ambitious expansion into new markets. His strategic approach has contributed to a 141% revenue increase in key markets in recent years, reflecting his commitment to sustainable growth and market leadership. By identifying opportunities, fostering partnerships, and ensuring operational excellence, Darren continues to chart a course for INNOVATE’s success.
Darren’s vision of “Empowering agents for the future” is at the heart of his strategic leadership, driving innovation and ensuring INNOVATE’s mission is realized at every level. Darren is a dedicated mentor and advocate for professional development. His ability to align organizational goals with the needs of agents and clients underscores his effectiveness as a leader. As Head of Strategic Growth, Darren continues to propel INNOVATE forward, ensuring its reputation as a trusted and dynamic force in real estate remains unmatched.
Lisa Broussard
CMO
Innovate Real EstateWith a career that began in commercial real estate, overseeing the management and disposition of REO and investor-owned assets across Texas, Louisiana, and Florida, Lisa has honed a unique blend of strategic precision and creative vision. Transitioning from asset management to marketing leadership, she has been a driving force behind INNOVATE Real Estate’s rise from a small startup to the top independent brokerage in the Grand Strand area.
As Chief Marketing Officer, Lisa combines her real estate expertise with a passion for high-end design and innovative storytelling. She spearheads bold, out-of-the-box marketing strategies that elevate the brand, incorporating cutting-edge creative campaigns and striking visual design to position INNOVATE as a market leader across the Southeast. Under her guidance, INNOVATE’s expansion efforts are fueled by a strong, recognizable brand that resonates with both clients and agents.
Lisa also ensures INNOVATE’s agents have access to top-tier, brand-building marketing tools that reflect the company’s commitment to sophistication and excellence, empowering them to stand out in a competitive market. Her ability to fuse creativity with strategy has set new benchmarks for what’s possible in real estate marketing and brand growth.
Will Kelly
Director of National Growth
Innovate Real EstateWill Kelly is an accomplished executive leader, entrepreneur, and growth strategist with more than 30 years of experience building, scaling, and transforming organizations across multiple industries. Over the past two decades, he has become a respected leader in real estate, specializing in growth strategy, recruiting, culture development, leadership systems, and operational excellence.
Prior to joining INNOVATE Real Estate as National Director of Growth, Will served as CEO/Team Leader of Horsham Regional Realty, where he led a complete organizational transformation. Under his leadership, the company grew from 67 agents and $97 million in annual sales volume to more than 125 agents and approximately $375 million in annual closed sales. He implemented leadership structures, coaching programs, and accountability systems that significantly increased agent productivity and organizational performance.
Throughout his career, Will has worked closely with high-performing agents, teams, and brokerage leaders, overseeing recruiting, operations, strategic planning, and business development initiatives. His entrepreneurial background extends beyond real estate into hospitality, tourism, entertainment, and media, giving him a unique perspective on leadership, branding, customer experience, and sustainable growth.
A strong advocate of servant-based leadership, Will believes that great organizations are built by investing in people. His leadership philosophy centers on developing future leaders, creating scalable systems, fostering accountability, and building cultures where individuals can thrive.
Known for his ability to align people around a shared vision, Will brings a proven track record of helping organizations grow while maintaining the culture and values that drive long-term success. He remains committed to helping leaders and agents reach their full potential while creating opportunities for meaningful, sustainable growth.
Carrie Kinney
Director of Broker Development
Innovate Real EstateA seasoned real estate professional with 13 years of industry experience, Carrie has spent the last two years with Innovate Real Estate serving as the Broker in Charge for multiple key offices across North and South Carolina.
In her new role, Carrie will oversee state and local brokers across a 14-state footprint. She will lead strategic planning and execution of comprehensive training programs while building vital partnerships with industry vendors to bring cutting-edge resources and market education to the firm.
Carrie’s career is defined by her passion for mentorship, compliance, and structural growth. Throughout her 13 years in real estate, she has successfully coached and led teams ranging from boutique offices to massive broker networks. Notably, her background includes a strong foundation in educational leadership and operations management, making her uniquely equipped to design onboarding and professional development programs that elevate broker success.
Deeply invested in the real estate community, Carrie serves as the 2026 President-Elect for the Women’s Council of Realtors Azalea Coast. Her extensive professional credentials include being a licensed NC Real Estate Instructor, a licensed broker in both North and South Carolina, and holding specialized industry designations including the Accredited Buyer’s Representative (ABR), Military Relocation Professional (MRP), and NAR’s C2EX Endorsement. She holds a Bachelor of Science in Psychology from Greensboro College.
Beyond her professional achievements, Carrie is an active volunteer in her local community, having previously served as Treasurer for Coastal Carolina Teen Outreach and as a member of the Brunswick County Association of Realtors Education Taskforce.
When she isn’t empowering real estate professionals to reach their goals, Carrie enjoys spending time with her husband, Ron, their four children, and their four beloved dogs.
Locations
Delaware
Maryland
New Jersey
Pennsylvania
Tennessee
Florida
Massachusetts
North Carolina
Rhode Island
Virginia
Georgia
New Hampshire
Ohio
South Carolina
