Jeff Casterline
Co-Founder, CEO
Innovate Real EstateJeff Casterline is a dynamic leader and co-founder of INNOVATE Real Estate, where he serves as the CEO and Visionary, spearheading the company’s strategic direction and innovation. In addition to these critical roles, Jeff focuses on agent retention and communication, fostering a collaborative and supportive environment that empowers agents to thrive. His dedication to creating a forward-thinking real estate firm has been a cornerstone of INNOVATE’s success.
With over two decades of experience in the real estate industry, Jeff brings a wealth of knowledge and expertise to the table. His insights have shaped INNOVATE into a company that not only adapts to industry changes but also sets new standards for excellence. Jeff’s commitment to the industry extends beyond his company, as he actively serves on the board of the Coastal Carolina MLS, contributing to the advancement of real estate practices and policies in the area. Additionally, he is a member of the advisory board for Coastal Carolina National Bank, where his experience provides valuable insight to real estate related issues.
Jeff’s influence in the real estate industry demonstrates his passion for driving progress, whether through mentoring agents, guiding INNOVATE’s growth, or shaping the broader industry landscape. His leadership continues to inspire those around him while solidifying INNOVATE Real Estate’s reputation as an up-and-coming force in the market.
Darren Woodard
Co-Founder, CFO, Head of Strategic Growth
Innovate Real EstateAs Head of Strategic Growth at INNOVATE Real Estate, Darren leverages over two decades of experience to drive the company’s expansion, innovation, and market presence. With a proven track record of success, Darren plays a pivotal role in shaping and executing the strategies that position INNOVATE as a leader in the real estate industry.
Darren’s leadership has been instrumental in spearheading INNOVATE’s ambitious expansion into new markets. His strategic approach has contributed to a 141% revenue increase in key markets in recent years, reflecting his commitment to sustainable growth and market leadership. By identifying opportunities, fostering partnerships, and ensuring operational excellence, Darren continues to chart a course for INNOVATE’s success.
Darren’s vision of “Empowering agents for the future” is at the heart of his strategic leadership, driving innovation and ensuring INNOVATE’s mission is realized at every level. Darren is a dedicated mentor and advocate for professional development. His ability to align organizational goals with the needs of agents and clients underscores his effectiveness as a leader. As Head of Strategic Growth, Darren continues to propel INNOVATE forward, ensuring its reputation as a trusted and dynamic force in real estate remains unmatched.
Lisa Broussard
CMO
Innovate Real EstateWith a career that began in commercial real estate, overseeing the management and disposition of REO and investor-owned assets across Texas, Louisiana, and Florida, Lisa has honed a unique blend of strategic precision and creative vision. Transitioning from asset management to marketing leadership, she has been a driving force behind INNOVATE Real Estate’s rise from a small startup to the top independent brokerage in the Grand Strand area.
As Chief Marketing Officer, Lisa combines her real estate expertise with a passion for high-end design and innovative storytelling. She spearheads bold, out-of-the-box marketing strategies that elevate the brand, incorporating cutting-edge creative campaigns and striking visual design to position INNOVATE as a market leader across the Southeast. Under her guidance, INNOVATE’s expansion efforts are fueled by a strong, recognizable brand that resonates with both clients and agents.
Lisa also ensures INNOVATE’s agents have access to top-tier, brand-building marketing tools that reflect the company’s commitment to sophistication and excellence, empowering them to stand out in a competitive market. Her ability to fuse creativity with strategy has set new benchmarks for what’s possible in real estate marketing and brand growth.
Shyanne Lawrence
Director of Operations
Innovate Real EstateShyanne Lawrence serves as Director of Operations for INNOVATE Real Estate, where she focuses on strengthening the company’s operational infrastructure and supporting its continued growth across expanding markets.
Shyanne brings extensive experience in brokerage operations, governance, and multi-state infrastructure development. Throughout her career, she has supported large-scale real estate organizations across the United States and Canada, helping build scalable operational systems designed to support agents, brokers, and leadership teams as brokerages grow across multiple markets.
At INNOVATE, Shyanne works closely with executive leadership, brokers, and internal teams to align operational systems, streamline onboarding processes, and implement structures that support both the company’s current momentum and its long-term growth strategy.
Her work plays a key role in ensuring INNOVATE’s operational foundation continues to evolve alongside its expansion, while maintaining the strong local leadership, agent support, and collaborative culture that have defined the company since its inception.
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