See the Full Picture
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The industry’s first and only real Hybrid Growth Model, built for agents who want hands-on support, modern technology, and income that goes well beyond the closing table.
See How It Works ↓For years, agents were told to choose: hands-on local support OR technology and financial opportunity. INNOVATE was built to end that trade-off.
Culture and local broker relationships, but often missing modern technology, scalability, and meaningful financial opportunity beyond the transaction.
Technology and revenue share programs, but many agents find themselves without real leadership, broker support, or local accountability.
It began with two agents and team leaders who believed the brokerage model had stopped serving agents the way it should.
Co-founders Darren Woodard and Jeff Casterline believed agents deserved both the culture and local support of a traditional brokerage AND the technology and financial upside of a cloud model. So they built one.
What started as a small independent brokerage in Myrtle Beach grew quickly because agents responded to a model that felt different: more connected, more collaborative, and more aligned with where the industry was heading.
"A brokerage should do more than house agents, it should help them build something meaningful."
We’re not looking to be your next brokerage. We want to be your forever brokerage.
From your website to your paycheck, every piece of your business is supported.
Professional website with IDX search, neighborhood reports, lead gen tools, blog, and custom URL. Live from day one.
Admin staff handles daytime showing appointments; appointment center covers after-hours, holidays, and weekends. Listings on auto-pilot.
Company leads provided plus access to Google Display, Google PPC, Facebook Buyer, Facebook AI Retargeting, and Facebook Boost Ads.
Full marketing platform with quick access to all branded materials plus a design department for major custom projects.
E-check system that allows for fast commission payments, same day in many cases. No waiting around for your money.
Tech-Forward. Agent-Centric. Client-Focused. Family-First. We’re a family, and that’s not just a catch phrase.
Automated buyer and seller campaigns via email, SMS, and phone. Daily task reminders and ongoing lead generation training built in.
Customized onboarding so every agent gets the tools, training, marketing materials, and support to hit the ground running.
Weekly, quarterly, and annual education events with local and national experts. Always connected, always growing.
At INNOVATE, our tech stack was built to automate your workflow so you can focus on your clients.
Constellation1
Agent Websites
Mobile-friendly IDX website ready from day one. Built for simplicity, speed, and SEO. Vanity domain support included.
RealScout
Home Search & Seller Alerts
Agent-powered home search with natural language listing alerts. Home value alerts capture seller leads automatically.
Listings to Leads
Marketing & Lead Generation
100+ tools to market listings for buyer and seller leads. Get more listings fast.
Follow Up Boss
CRM & Lead Conversion
More than a CRM. A flexible, open platform with custom follow-up campaigns written by top real estate professionals, not canned responses.
Dotloop
Transaction Management
Complete transaction management that saves time and creates a positive client experience from contract to close.
Maxa / Market Center
Marketing Design Platform
All marketing needs in one place. INNOVATE’s strategic partnership with Maxa Designs gives agents instant access to fully branded, customizable marketing materials.
AgentEdge + Darwin
Reporting & Payments
Automated tracking for goals, production, revenue share, and financials. E-commission payments built in.
Development at INNOVATE is a ladder, not a one-time event. Wherever you are, there’s a structured program for where you’re going.
Launch
For new agents and those restarting their business.
Accelerate
For agents who know the basics but want predictable appointments, listings, and closings.
Growth
For productive agents ready to increase profitability, leverage systems, and build a business that supports their life.
Also Available
Agents focused on goal setting, mindset, working with buyers, landing more listings, and business planning will thrive when they log in and dive in.
Online and in-person training events from industry coaches, agents, and vendors. Mastermind groups, workshops, and events that keep you sharp.
INNOVATE’s strategic partnership with Maxa Designs, the real estate industry’s premier brand and marketing platform, gives every agent instant access to a professional marketing department.
From featured listings to sales awards and personal accomplishments, INNOVATE’s social media accounts actively promote our agents, welcoming new members, celebrating milestones, and amplifying your production.
Six layers of support built around you, so the right resource is always within reach.
Committed to hiring local brokers in all operating areas with a healthy agent-to-broker ratio. Your broker is someone you know, trust, and can reach, with a real understanding of local market conditions.
When your broker is unavailable, the Broker Hotline connects you with a qualified broker fast. For the things you need answered right away.
All administrative staff are well-trained and matched to agent support using DISC profiling to ensure their strengths align with helping you succeed.
Full suite of professionally designed, customizable marketing materials plus an in-house design team for specialized custom branding and marketing projects.
A refined, customized onboarding process ensures every agent receives the tools, training, marketing materials, and support they need to hit the ground running from day one.
Fast, dedicated support for your tools and platforms. Get help with your CRM, marketing suite, transaction management, or any technology issue so you can stay focused on your clients.
High split, low cap, transparent fees. Commission is what you earn. The structure is what you keep.
* Team member compensation amount based on Team Agreement. ** Broker Admin fees are collected on the first 20 transactions only (per year) per individual.
Giving private equity shares of INNOVATE Real Estate to our agents means they share in our growth in every possible way. Our agents don’t work for us. We work for them.
Production Awards: Annual Achievement
Mid-Level Producer$3M net volume
High Producer$6M+ net volume
Top 1% ProducerCompany level
Recruitment Awards (New for 2026)
Emerging Agent RecruitedFirst-year or new licensee
Mid-Level Producer Recruited$1M to $3M volume
Top Producer Recruited$3M+ per year
Mentorship & Leadership Awards
Mentorship MilestoneMentored agent closes first 3 transactions
Leadership ContributionTeach a LAUNCH class, lead a mastermind, or host a training
Small Group FacilitatorFacilitate a small group for 1+ year
Office / Market BuilderGrow a market to 15+ agents OR lead to $60M+ combined volume
Branding & Media Awards
Create or Star in an Agent Attraction Video
Participate in a Company Video or Interview
Produce Monthly Value-Based Content for INNOVATE University
Agents may elect to convert a portion of post-cap or company-side earnings into INNOVATE equity.
$0.10
Purchase price per share
3-Year
Vesting schedule
5% GCI
Annual purchase limit (max $1,000)
Not a poster on the wall. The actual way we operate every day.
Every tool, every system, every decision exists for one purpose: making your job as a real estate professional easier, better, and more rewarding.
The most important element of any transaction is the agent-client relationship. We train and support agents to deliver the very best in service.
Whether an agent or staff member, we strive to support financial, physical, and mental well-being. Family comes first, always.
Constantly monitoring, researching, and implementing new technology so agents run the most efficient, result-oriented business possible.
"If you aren’t growing and evolving, you’re standing still." We embrace challenges, learn from criticism, and find inspiration in others’ success.
Sharing ideas, knowledge, education, and financial benefit. Our goal is a true feeling of teamwork, family, and company ownership throughout INNOVATE.
We know that your success is our success. Let’s build a personalized comparison and talk about how INNOVATE fits where you’re headed.
Schedule a Discovery CallThe INNOVATE Story
INNOVATE didn’t start with a national expansion strategy or a corporate blueprint. It started with two agents and team leaders who believed the brokerage experience could be better.
At the time, the industry forced agents into trade-offs. Traditional brokerages offered local support, culture, and accountability, but often lacked the technology, scalability, and financial alignment modern agents were looking for. On the other side, newer cloud-based models offered flexibility, revenue share, and expansion opportunities, but many agents felt disconnected from leadership, training, and hands-on support.
Jeff and Darren saw those gaps firsthand while operating as a successful team inside a large franchise system. They believed agents deserved a brokerage built around helping them grow, not simply a system where agents paid fees in exchange for a logo and basic infrastructure.
So they started building differently. They focused on creating a company where technology actually helped agents produce more. Where training wasn’t theoretical. Where support was accessible. Where teams could scale intelligently. And where agents had the opportunity to participate financially in the growth they were helping create.
What started as a small independent brokerage in Myrtle Beach grew quickly because agents responded to something that felt different. The culture felt more connected. Leadership was accessible. The systems were practical. The environment was growth-minded without losing the personal relationships that matter in real estate.
Interestingly, expansion wasn’t the original goal. But agents in other markets started reaching out wanting to be part of what was being built. That forced leadership to think carefully about the future. Because growth can strengthen a company, but it can also weaken culture, dilute support, and create distance between leadership and agents if it’s done poorly.
That’s why INNOVATE expanded intentionally. The company doubled down on the principles that built the original brokerage:
Leadership recognized something happening across the industry long before many others did: the future wasn’t going to belong entirely to traditional franchises or entirely to cloud brokerages. Agents needed a better combination of both. That realization became the foundation for INNOVATE’s Hybrid Growth Model.
Today, INNOVATE combines the culture, support, and accountability of strong local brokerages with the scalability, systems, technology, and long-term financial opportunities of modern platforms. And unlike many companies that expand primarily for corporate growth, INNOVATE built revenue share, equity opportunities, leadership pathways, and scalable business models so agents could benefit from the growth they were helping create.